At a crucial juncture of bidding farewell to the past and welcoming the new year, Shenzhen Surgsci Medical Ltd. held several meetings from January 6th to January 18th. These gatherings thoroughly reviewed the achievements and challenges of 2024 and outlined clear strategies and directions for 2025. Focused on comprehensive dialogues and in-depth planning between the marketing and R&D systems, the symposium reflected the expectations and firm beliefs of all Surgsci personnel, marking the end of the endeavors of 2024 and the beginning of a vibrant new year in 2025. The entire company worked in unity and with a shared vision, advancing together amidst opportunities and challenges in the coming year.
Marketing System: Skill Enhancement and Market Development
From January 6th to January 9th, the marketing system training and annual meeting were held at the company headquarters. This four-day event, filled with professional knowledge and skill exchange, also became a new opportunity to enhance team cohesion and combat effectiveness. The sales personnel, who had undergone a month of online training and assessment, continued to engage in professional training on dissection and surgical techniques, deepening their understanding of energy surgical instruments and ultrasonic scalpels. This was demonstrated through multiple on-site tests and group presentations.
During the practical session, the training on ultrasonic scalpel installation and troubleshooting closely integrated theory with practice, and the customer presentation and speech skills training further improved the communication and presentation abilities of the sales personnel. After the training, all sales personnel underwent professional assessments to comprehensively test their learned skills. A suturing training session on the morning of the third day elevated professional learning to a new height. Subsequently, regional directors and sales managers shared their experiences and achievements from the past year and set realistic goals for 2025. Marketing Director Lu Dawei, in his concluding remarks, emphasized the need to further consolidate the foundation, actively seek strategies, and increase coverage, providing a clear direction for the future development of the marketing team.
General Manager Feng Gengchao compared the company’s departments to a football team employing the “Tiki-taka” tactic, stressing the importance of unified thinking, customer-centricity, and a core focus on delivery to build a strong all-encompassing team. After seven years of dedicated efforts, 2025 is set to be a year of significant growth for Surgsci, leading to a moment of great success.
R&D System: Innovation-Driven Progress
On January 10th to 11th, the annual R&D symposium was held as scheduled, with sales deputies from various regions attending, marking another solid step in Surgsci’s journey towards business leadership and technological innovation. In his report on R&D work, General Manager Feng Gengchao reviewed the past year’s achievements and challenges and raised core questions for the new year: How to continuously enhance individual competitiveness and professional qualities in the increasingly competitive market? How to create more value for others effectively? What are the fundamental purposes and deeper meanings of our work? These thought-provoking questions inspired the R&D team to constantly surpass themselves and pursue excellence, aiming to create a more brilliant future for Surgsci. In conclusion, all participants unanimously responded to General Manager Feng’s questions with a firm mission—”Empower doctors, benefit patients” and the vision of “Improving people’s health and quality of life.”
Reports from the Regulatory Affairs, Intellectual Property, Design, and Surgical Materials & Instruments teams showcased Surgsci’s profound accumulations and cutting-edge explorations in the R&D field. These achievements not only provided strong technical support for the company’s development but also laid a solid foundation for future market competition.
International Sales: Expanding Markets and Achieving Win-Win Outcomes
Following the conclusion of meetings in the domestic marketing center and various R&D departments, the international sales center’s market expansion strategy seminar was successfully held, injecting new momentum into Surgsci’s global endeavors. Representatives from various regions comprehensively summarized and analyzed the 2024 performance, revealing market trends and in-depth changes in customer needs, providing valuable data support for sales and promotion efforts in the new year. By setting feasible goals and action plans and nearing the completion of core product and key regional entry certifications, Surgsci is set to make firm strides in the international market, promoting multi-party win-win outcomes for clients, partners, and patients.
2025: Ready for Takeoff and Creating New Success Stories
Reflecting on 2024, Surgsci achieved commendable results. At the intersection of the end and the beginning of the year, the company accumulated substantial strength with superior professional qualities and tenacious spirit for the launch in 2025. This annual symposium introduced a new model of summarization and outlook. With the successful conclusion of a series of meetings, not only were the past year’s achievements and challenges comprehensively summarized, but a clear direction for the new year’s journey was also outlined, uniting the consensus, goals, and thoughts of all Surgsci personnel. The meetings thoroughly discussed and addressed key issues such as “what to sell, to whom, and how to sell” and “what to do, how to do it, and achieve what”—laying a solid foundation for future development.
All Surgsci personnel will continue to uphold the noble vision of “Improving people’s health and quality of life,” advancing together with enthusiasm, positive attitudes, and excellent professional skills, to create a more brilliant chapter for the company in 2025!